This project was intended to create a campaign that featured both augmented reality and guerrilla executions. Phantom Entertainment is a conceptual app that would feature a listening/watch-party experience, direct message capabilities, and a community playlist.

For the augmented reality portion, I chose to create a Snapchat filter that adjusts to the subjects of the camera and syncs to a song of their choosing. The guerrilla aspect features a screen and speakers placed in an urban environment, in which the public can add their favorite songs to a queue, similar to a jukebox. The ultimate goal of Phantom entertainment is to bring music and community together in a way that encourages shareability.