For this project, I was challenged to develop and execute a bakery branding concept. Rather than going the traditional route, I wanted to bend the mold a bit. Enter Bread + Bud Bakeshop, a bakery that features both sweet and savory CBD- and THC- infused menu items. Inspired by the creations of edible cannabis pioneers Brownie Mary and Chef Ra, who both worked extensively to support and educate their communities, Bread + Bud is a nod to a world of culinary expertise that is often overlooked and stigmatized, but can bring positive change when enjoyed responsibly.